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Offering the right product, at the right time and at the right price
is the way to a successful retail business. As such, it is essential that
you are able to locate the very best resources for these products. Once
you have decided on the kind of products or product line you intend to
market, then it is high time that you locate the sources from where to
purchase wholesale.
Buying Wholesale Merchandise
Before you buy any product for your store, visit a competitor’s store
or a business that is selling either products or products in line with
the kind that you plan to sell. Check out the kind of brands that they
stock and note the products that move off the shelves quickly. Try to
visit a similar store just far away from the proposed location of yours
so that the owner may be more than willing to share the source of his
merchandise with you. You would not be a significant competitor to his
business.
Searching online, using library resources, joining buying groups and attending
buyer’s markets or trade shows are the many ways that retailers find merchandise
to sell.
One of the best locations to buy wholesale goods for your store is a trade
show. You can find a lot of suppliers and their product offerings. Wholesalers
who are serving the same markets. An online search for such trade shows
will throw up those events that are nearest to your place of business.
Trade shows, in general, are not open to the general public and so you
must be prepared to show evidence that you have an established business.
Evidence such as a tax ID, a resale certificate, business card or some
form of permit or license should do the trick.
Once you establish your store and business, wholesale merchandise will
be a lot easier to locate since wholesale suppliers will be flocking to
you instead of you going to them. Customers also play a large part in
locating suppliers for you. They will recommend products that they would
prefer to see on your shelves.
Kinds Of Suppliers
Manufacturers : Some manufacturers will offer their wares
at wholesale prices direct to retailers. If they do, you can either buy
their goods in large numbers or at a low minimum order. If you need a
specific product that you want to stock, ask the manufacturer whether
they sell directly to dealers. If not, find out to which distributors
they sell to so the you can buy it from these distributors.
Importers : Because of the impact of globalization, importing
goods is much more easier that it was before. As a retailer you can either
buy from the importer or directly from the foreign company. But before
you go in for such a kind of supplier, see that you understand all the
features of the business – the paper work involved, the costs involved,
the product life cycle and shipping time.
Distributors : When a company or an individual deals
with a certain type of product then he is a distributor for that product.
In as much as they have to make a profit, their prices will obviously
be higher than that of buying directly from the manufacturer of the item.
You, as a retailer, can purchase lower quantities without any restrictions
on the minimum order to be placed or with a very little minimum order.
Other Wholesalers And Liquidators : While on the search
for goods at wholesale rates you may come across wholesaler that sell
more than one kind of product. Some of them sell materials obtained from
closeouts, pallets and truckloads of goods and even damaged ones. Make
sure you are well aware of the price, condition and terms of such a purchase
before buying them.
Auctions : eBay, the largest auction online portal for
auctions is a place where you can find bargains. A browse through the
Wholesale Lots category of the kind of merchandise that you sell will
throw up tons of such merchandise. If you spend enough time learning to
buy effectively by watching the auctions on eBay, you are bound to come
up with a good deal. Live auctions are also a place to find bargains on
wholesale merchandise.
Choosing A Vendor
One you have found the sources for the products, evaluate each one of
the vendors on a number of factors. Quality, reliable delivery and excellent
customer service are the factors that decide on the kind of products that
you will buy and place on your inventory. You can gather these information
by going through references, catalogs or by simply asking sales representative
on the way they conduct their business.
Other Factors For Consideration Include:
• Location,
• Price,
• Stability,
• Shipping Costs,
• Shipping Options,
• Terms Of Sale,
• Customer Service,
• Returned Goods,
• Business Hours and
• Online and Website Purchasing.
It is easy to get discouraged by the hassles that you encounter when just
starting out. It takes time to do some research and negotiations with
several vendors before finding the right merchandise to make up your inventory
and the right vendor to sell these merchandise to you.