Things that you should understand before starting drop shipping through
eBay
I you are under the impression that the notion of drop shipping is a recent
development, you are mistaken – it is as old as direct marketing and mail-order
business. The idea is simple. You place an ad on your website selling
something the you do not have but know where to get it from. Your customer
buys the product from you and pays you for it. You purchase the product
from the supplier at a lesser rate – usually the wholesale rate – and
you ask the supplier to ship the product to your customer. The supplier,
of course, taking a percentage or a fixed fee and everyone is pleased.
This is an ideal relationship if everything works out fine. You play the
middleman. You have no overheads, no inventory, no packing and shipping
hassles, save space and no storefront to look after. You accept a certain
amount of money; send a smaller amount to the supplier and the difference
is your profit.
Some Mistakes That You Have To Avoid While Drop Shipping Through
eBay
The concept sounds simple but in real life it is not that simple. Seasoned sellers who have experience with drop shipping know that there will at times be some hassles when the volume of the business goes up. In a traditional drops shipping set-up this may not make much of a difference but when it comes to dealing with eBay such hassles can be the difference between the success or failure of your venture. As such you have to treat eBay related business as specific to that eBay business and consider drop shipping as a distant second. Some of the things that you have to keep tabs on are:
Keep A Close Watch On Fulfillment Times: Actively sending
emails to your customers requesting them to send feedbacks is the best
way to keep a tab on this activity. A satisfaction survey conducted at
regular and reasonable intervals will be of immense help. This will let
you know if delivery schedules are kept up in tune to your expectations.
eBay and online buyers usually expect better service than that of other
direct marketing purchasers. If there is a delay in the shipments for
any reason whatsoever, you’ll get a negative feedback and charge reversals
in your PayPal account adversely affecting your business.
Keep A Close Tab On Stocking Concerns: Do it by whatever
means available. This is more applicable to eBay dealings than with other
methods of selling. Keep in touch with your supplier(s) but never leave
availability and fulfillment times totally at the mercy of the drop shipper.
eBay sales are agreements and there is no going back on them for whatever
reason such as “unavailability” or “backorder” situations. Once a buyer
purchases a commodity, it should be delivered promptly. If not you will
be slapped with a nonperformance violation that usually starts a mere
ten days from the close of the auction. A few such violations, even a
handful of them, will result in eBay closing you down as a bad seller.
Be Prepared To Mediate In Returns: On eBay, your ability
to make sales depends on your feedback score. This is a rating that is
given initially to “you” as a contact and not as your supplier. In case
your customer has a problem with a return or an exchange and is not satisfied
in any way, it will reflect on your ability as a seller in a way that
is quite open to the public and will have a negative impact on your future
sales. And because of this reason, your mediation in return and exchange
problems after completion of a sale might be necessary in ways that will
not resemble the issues that you might have to face in traditional selling.
Be Aware Of Buyer Expectations And Product Quality: To repeat,
eBay buyers and online buyers also have a lot of expectations from you
in trading deals than in the more normal direct marketing settings. A
photo and a clear list of the specifications of the product is expected
in the auction listing and they naturally expect an “identical” product.
As it is it is imperative that your wholesaler and his product catalog
are ethical and will not switch inventory without your knowledge. You
can, of course, state that the product delivered will vary substantially
from that listed; but again this will not go well on eBay resulting in
a negative impact on your business.
Keep In Mind That Auctions Are Auctions: Though this is obvious,
it is worth mentioning because more often than not, many a eBay seller
has felt the sharpness of its bite. If you use the auction format to sell
your product, you’ll have to deliver even if the closing price is less
than your cost price. If you think that this cannot be honored then go
in for the fixed price format (Buy It Now format). If not you are getting
into fiscal quicksand. You’ll either lose money or be closed down for
non-fulfillment. This has brought down some of the best and the brightest
practically overnight.
From the above you should by now have made out that there are two major
concerns for a successful business on eBay. Primarily, a good feedback
and fulfillment in the light of eBay’s policies and secondly that you
have to deliver and deliver fast at the auction’s closing cost, no matter
what – including the costs, overheads and/or losses that may accompany
such a proposition.
Master these two aspects and you are on your way for a successful drop
shipping business on eBay.