Since time immemorial bargaining has been going on in the business world and is still a ongoing practice. Most consumers in the U.S. avoid haggling over prices and pay the price stated on the price tag. That retailer who has learned the technique of playing the game of give and take is the one who becomes successful. Likewise, you have to learn the knack of negotiating with your vendors to get the best terms and pricing possible on the products that you purchase. The following tips should hopefully get you on your way to negotiating.
1. Be Prepared
When you go in for negotiations with a vendor it is best to be informed
and prepared. Get to know as much about the vendor and his merchandise
as possible. Compare his prices with the competition. Check the level
of customer service the vendor provides. Preparation for negotiation with
vendors also requires setting targets to decide on what you need and what
you can live with.
2. Always Speak The Truth
Resorting to deception tactics such as misrepresentation or bluffing cause
more damage in the process of negotiation. Not only is lying unethical,
it is also difficult to sustain. Be honest but do not give away your bargaining
power. There is no necessity for telling all you know, but if you do tell,
speak the truth.
3. Show Your Capability
The chances that a particular vendor that you are meeting for the first
time being aware of your business is remote. A small introduction of the
history of your retail business is a good place to start and then you
can go on to your future plans for expansion and convince the vendor that
having a business relationship with you will benefit him in some way.
4. Ask for Information About Incentives
The very idea behind negotiating with vendors, be they suppliers or manufacturers,
is to get the pest price, terms of payment, advertising allowances and
exclusivity. Begin by requesting for information on the incentives that
you qualify for and start your negotiations form that point. Do not hesitate
to ask for information.
5. Mention the Competition
Short of mentioning confidential such as pricing, there is an advantage
in talking about the vendor’s competition. There is no harm in letting
the vendor know that their competition is in a good position, real or
perceived.
6. Come To A Fair Compromise
Just as much as you would like to get a profit and stay in business, so
does the vendor. Treat your relationship with your vendor as a collaboration
rather than as a conquest. Negotiate a good deal for your business and
at the same time consider that of the vendor.
7. Think Of Long Term Relationship
Your retail business will be a success only if you establish a honest
and solid relationship with your supplier. Suppliers who judge the loyalty
of a customer may even offer more incentives just to sustain a long-term
relationship.
8. Take Your Time
Never let a salesman pressurize you. If you feel that the negotiation
process is not going on satisfactorily, ask for time to think things out.
9. Get It In Black And White
When the negotiation comes to the final stage, see that the offer is written
down. See that the verbal agreement and the terms in the sales contract
tally.
10. Practice Makes Perfect
Negotiation is an art and not everyone is born with that natural ability.
It takes time to learn the art of speaking at the right time or staying
silent, for that matter. Learn to read body language. The more you negotiate
the better will your skills get honed and the better you will become.